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Jordan Odinsky's Newsletter
Investor @ Ground Up Ventures. Daydreaming about what's coming next.
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Cult Wars: The Making of a Cult Brand
Why do people camp outside the Apple Store days ahead of an iPhone launch? What makes users swear by Superhuman over Gmail? Why do thousands pledge allegiance to Dave Portnoy as he mints a new generation of day traders? What goes through the minds of people who
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The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
By Gaby Goldberg & Jordan Odinsky None of us are new to the idea of hype and exclusivity around drops and launches. Streetwear brands like Supreme and…
Jordan Odinsky
Jul 22, 2020
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The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
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