Why do people camp outside the Apple Store days ahead of an iPhone launch? What makes users swear by Superhuman over Gmail? Why do thousands pledge allegiance to Dave Portnoy as he mints a new generation of day traders? What goes through the minds of people who
Cult Wars: The Making of a Cult Brand
Cult Wars: The Making of a Cult Brand
Cult Wars: The Making of a Cult Brand
Why do people camp outside the Apple Store days ahead of an iPhone launch? What makes users swear by Superhuman over Gmail? Why do thousands pledge allegiance to Dave Portnoy as he mints a new generation of day traders? What goes through the minds of people who