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Cult Wars: The Making of a Cult Brand
Why do people camp outside the Apple Store days ahead of an iPhone launch? What makes users swear by Superhuman over Gmail? Why do thousands pledge…
Aug 6, 2020
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Jordan Odinsky
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Cult Wars: The Making of a Cult Brand
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July 2020
The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
By Gaby Goldberg & Jordan Odinsky None of us are new to the idea of hype and exclusivity around drops and launches. Streetwear brands like Supreme and…
Jul 22, 2020
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Jordan Odinsky
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The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
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